An INDEF report puts the value of the national game market at around US$2 billion in 2025, equivalent to IDR 36 trillion. Local developers capture only about 5% of that revenue. Most Indonesian players still play games made abroad.
The market is dominated by free-to-play mobile games. Developer revenue depends on a small share of players who buy in-game items. This risk should be weighed before choosing a business model.
Garena is an example of this model’s success. Its segment revenue for 2025 reached US$2.41 billion, up 26.2% from 2024. Sea Limited says Free Fire remains one of the most-played mobile games in the world.
In the free-to-play vs. premium competition in Indonesia, mobile holds the largest share. Mobile accounts for more than 90% of national game industry revenue. Players willingly buy skins and battle passes in games like Free Fire and Mobile Legends.
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